What's in a name?

The most common question people ask when visiting our store is “What does AGAVANZA mean?”

Literally it means rosehip. In Spanish commonly known as escaramujo, in German Hagebutte and in Danish hyben.
I have always been very inspired by the nature on the westcoast of Denmark, where you’ll find millions of rosehips. And when I started, I knew that I wanted a plant or a flower from “back home” as a trademark.
So I chose the rosehip. And as I was looking for a name that was easily pronounced, I chose a synonym for the Spanish version escaramujo, which is agavanza.

As an added bonus, within the word agavanza, you can see the verb avanzar, which in Spanish means to advance or move forward. And the first two letters form the chemical formula for silver, Ag, which is the only metal we work.

It would seem that I’m not the only one who likes the shapes and colour of the agavanza. The red necklace and earrings from our AGAVANZA Collection were the first two pieces of jewellery we made, and they have been our absolute bestsellers ever since!